
Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
At its core, the core of Ptmind's brand communication lies in precision and a sense of quality, which aligns with the experience our products and services deliver to our customers.This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Ptmind.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
06
Visual
01
Brand Strategy
We embrace the principle of 'win-win' as our guiding philosophy, viewing ourselves as the infrastructure that offers everyone the hope of seeing and becoming a better version of themselves.This process is like planting seeds of hope—and gently nurturing them into small, beautiful moments.”
To define such beauty, it is perhaps this: Be your best self!

Be your best self
02
Personality
Ptmind's brand identity transforms the letters P and T into upward-reaching branches, embodying the fusion of technological strength and human warmth. Unassuming yet resilient, steadfast without assertion—like roots nourishing blossoms, we humbly uplift the growth of those around us. Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.

Our Value:
How we help
Begin with altruism and connect toward mutual success.
Our Mission:
What we do
Drive innovation through the power of technology and foster more win-win connections.
Our Vision:
Why we exist
Become the intelligent infrastructure of a sustainable society.
1a
Tone
Tone is the way we deliver our message. The priority is to communicate clearly and simply. Instead of focusing too much on sounding casual, we aim to avoid complex sentence structures. Ideally, our tone should feel natural and human—easy enough for a student to understand.
Example:
✅ Use metaphors: seed, nurture, blossom—reinforces warmth.
✅ Maintain kindness: “gently nurturing” softens impact.
✅ Use active, inclusive phrasing: “enables every individual,” “we uphold.”
1b
Voice
Our content exists to describe the product and help users get things done. It should be friendly and concise—offering guidance without overwhelming or confusing the user.
Key principles:
03
Logo
Ptmind's identity is the definitive visual embodiment of our brand ethos. Its graphic element artfully unites the letter P with an inverted T, crystallizing into a delicate floral form. Set against a deep black circular field, this cohesive backdrop intensifies the symbol's expressive power. The wordmark extends this language through maximized rounded corners—radiating approachable warmth while materializing our silent-root philosophy: as steadfast companions nurturing growth, we empower every value leap for clients and employees.
3a
Primary Lockup
3b
Secondary Lockups
3c
Clearspace
a
3a
9a
9a
3a
3a
9a
9a
3d
Correct Usage
Do it on white background
Do it on branding colour background
Do it on dark
Black on white
Do it with black on white
3e
Incorrect Usage
Do not change the alignment
Do not change the graphic logo
Do not change any individual colors
Do not change the color of graphic logo
Do not use the green on white bacground
Do not add gradients the logo
3f
Partnerships
04
Color
PTMIND’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Ptmind is instantly recognized as the go-to solution for financial corrections and optimization.
After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
4a
Primary Palette
Lime
Hex: #C8F050
CMYK: 25, 0, 100, 0
Black
Hex: #101C1F
CMYK: 90, 70, 60, 60
White
Hex: #FFFFFF
CMYK: 0,0,0,0
4b
Secondary Palette
Forest Green
Hex: #1E4830
Green
Hex: #25AC00
Orange
Hex: #FF903B
Blue
Hex: #579FF8
Yellow
Hex: #F7E08C
Olive Green
Hex: #5A7133
Skin
Hex: #E3BD97
Red
Hex: #902F5C
Fuchsia
Hex: #7A7D9C
Pink
Hex: #DF62C2
4c
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
4d
Color palette
05
Typography
Ptmind’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial stability.

Primary Typeface Sans-Serif (Noto Sans) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for multilingual, data-driven user interfaces.
Secondary Open Sans is a clarity authoritative and approachability sans font that adds a touch of professionalism and credibility. Used for the English version, chart numerals, and reports, it reinforces Ptmind’s expertise and reliability.
These two typeface combination creates a cohesive visual tone —ensuring Ptmind’s brand communication is always clear, professional, and dependable.
Primary Typeface(for content )
Noto Sans
Secondary Typeface (for number or English version)
Open Sans
5b
Sizing
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
Ptmind's brand identity transforms the letters P and T into upward-reaching branches, embodying the fusion of technological strength and human warmth. Unassuming yet resilient, steadfast without assertion—like roots nourishing blossoms, we humbly uplift the growth of those around us. Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 20–32pt/px
120% Leading
-1% Tracking
Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 32–50pt/px
110% Leading
-2% Tracking
like roots nourishing blossoms
Type Sizes > 50pt/px
100% Leading
-2% Tracking
06
Visual
Ptmind’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect collaboration, professionalism, and friend .
6a
Pictures
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.

Character
Characters should smile naturally and brightly, with expressions that avoid being stiff or exaggerated. Characters should be dressed in a simple, clean style with minimal decorative elements.

Group scenes
Characters should smile naturally and brightly, with expressions that avoid being stiff or exaggerated. In group scenes with multiple characters, the overall atmosphere should be relaxed and friendly.

Smileenergy & Casual
Photography should take place in modern, well-lit, and orderly work environments. Emphasis should be placed on clarity, with compositions that avoid visual clutter or excessive dramatizatienvironmentson.
6b
Illustrations
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
Light
50%
25%
10%
10%
5%
Dark
50%
25%
15%
5%
5%
G400
Hex: #C8F050
CMYK: 25, 0, 100, 0
B900
Hex: #1C272A
CMYK: 90, 70, 60, 60
Primary Variant1
Hex: #1E4830
CMYK: 100, 60, 50, 50(TBD)
Primary Variant2
Hex: #0EB83A
CMYK: 80, 10, 90, 0(TBD)
Neutral White
Hex: #84CF02
CMYK: 0,0,0,0
Legal
Privacy
Copyright ©2026 PTMIND All rights reserved.

Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
At its core, the core of Ptmind's brand communication lies in precision and a sense of quality, which aligns with the experience our products and services deliver to our customers.This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Ptmind.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
06
Visual
01
Brand Strategy
We embrace the principle of 'win-win' as our guiding philosophy, viewing ourselves as the infrastructure that offers everyone the hope of seeing and becoming a better version of themselves.This process is like planting seeds of hope—and gently nurturing them into small, beautiful moments.”
To define such beauty, it is perhaps this: Be your best self!

Be your best self
02
Personality
Ptmind's brand identity transforms the letters P and T into upward-reaching branches, embodying the fusion of technological strength and human warmth. Unassuming yet resilient, steadfast without assertion—like roots nourishing blossoms, we humbly uplift the growth of those around us. Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.

Our Vision:
Why we exist
Become the intelligent infrastructure of a sustainable society.
Our Mission:
What we do
Drive innovation through the power of technology and foster more win-win connections.
Our Value:
How we help
Begin with altruism and connect toward mutual success.
1a
Tone
Tone is the way we deliver our message. The priority is to communicate clearly and simply. Instead of focusing too much on sounding casual, we aim to avoid complex sentence structures. Ideally, our tone should feel natural and human—easy enough for a student to understand.
Example:
✅ Use metaphors: seed, nurture, blossom—reinforces warmth.
✅ Maintain kindness: “gently nurturing” softens impact.
✅ Use active, inclusive phrasing: “enables every individual,” “we uphold.”
1b
Voice
Our content exists to describe the product and help users get things done. It should be friendly and concise—offering guidance without overwhelming or confusing the user.
Key principles:
03
Logo
Ptmind's identity is the definitive visual embodiment of our brand ethos. Its graphic element artfully unites the letter P with an inverted T, crystallizing into a delicate floral form. Set against a deep black circular field, this cohesive backdrop intensifies the symbol's expressive power. The wordmark extends this language through maximized rounded corners—radiating approachable warmth while materializing our silent-root philosophy: as steadfast companions nurturing growth, we empower every value leap for clients and employees.
3a
Primary Lockup
3b
Secondary Lockups
3c
Clearspace
a
3a
9a
9a
3a
3a
9a
9a
3d
Correct Usage
Do it on white background
Do it on branding colour background
Do it on dark
Black on white
Do it with black on white
3e
Incorrect Usage
Do not change the alignment
Do not change the graphic logo
Do not change any individual colors
Do not add gradients the logo
Do not use the green on white bacground
Do not change the color of graphic logo
3f
Partnerships
04
Color
PTMIND’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Ptmind is instantly recognized as the go-to solution for financial corrections and optimization.
After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
4a
Primary Palette
Lime
Hex: #C8F050
CMYK: 25, 0, 100, 0
Black
Hex: #101C1F
CMYK: 90, 70, 60, 60
White
Hex: #FFFFFF
CMYK: 0,0,0,0
4b
Secondary Palette
Forest Green
Hex: #1E4830
Green
Hex: #25AC00
Orange
Hex: #FF903B
Blue
Hex: #579FF8
Yellow
Hex: #F7E08C
Olive Green
Hex: #5A7133
Skin
Hex: #E3BD97
Red
Hex: #902F5C
Fuchsia
Hex: #7A7D9C
Pink
Hex: #DF62C2
4c
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
4d
Color palette
05
Typography
Ptmind’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial stability.

Primary Typeface Sans-Serif (Noto Sans) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for multilingual, data-driven user interfaces.
Secondary Open Sans is a clarity authoritative and approachability sans font that adds a touch of professionalism and credibility. Used for the English version, chart numerals, and reports, it reinforces Ptmind’s expertise and reliability.
These two typeface combination creates a cohesive visual tone —ensuring Ptmind’s brand communication is always clear, professional, and dependable.
Primary Typeface(for content )
Noto Sans
Secondary Typeface (for number or English version)
Open Sans
Ptmind's brand identity transforms the letters P and T into upward-reaching branches, embodying the fusion of technological strength and human warmth. Unassuming yet resilient, steadfast without assertion—like roots nourishing blossoms, we humbly uplift the growth of those around us. Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 20–32pt/px
120% Leading
-1% Tracking
Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 32–50pt/px
110% Leading
-2% Tracking
like roots nourishing blossoms
Type Sizes > 50pt/px
100% Leading
-2% Tracking
5b
Sizing
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
06
Visual
Ptmind’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect collaboration, professionalism, and friend .
6a
Pictures
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.

Character
Characters should smile naturally and brightly, with expressions that avoid being stiff or exaggerated. Characters should be dressed in a simple, clean style with minimal decorative elements.

Group scenes
Characters should smile naturally and brightly, with expressions that avoid being stiff or exaggerated. In group scenes with multiple characters, the overall atmosphere should be relaxed and friendly.

Smileenergy & Casual
Photography should take place in modern, well-lit, and orderly work environments. Emphasis should be placed on clarity, with compositions that avoid visual clutter or excessive dramatizatienvironmentson.
6b
Illustrations
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
Light
50%
25%
10%
10%
5%
Dark
50%
25%
15%
5%
5%
G400
Hex: #C8F050
CMYK: 25, 0, 100, 0
B900
Hex: #1C272A
CMYK: 90, 70, 60, 60
Primary Variant1
Hex: #1E4830
CMYK: 100, 60, 50, 50(TBD)
Primary Variant2
Hex: #0EB83A
CMYK: 80, 10, 90, 0(TBD)
Neutral White
Hex: #84CF02
CMYK: 0,0,0,0
Copyright ©2026 PTMIND All rights reserved.
Legal
Privacy

Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
At its core, the core of Ptmind's brand communication lies in precision and a sense of quality, which aligns with the experience our products and services deliver to our customers.This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and documentation.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and efficiency at the heart of Ptmind.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
06
Visual
01
Brand Strategy
We embrace the principle of 'win-win' as our guiding philosophy, viewing ourselves as the infrastructure that offers everyone the hope of seeing and becoming a better version of themselves.This process is like planting seeds of hope—and gently nurturing them into small, beautiful moments.”
To define such beauty, it is perhaps this: Be your best self!

Be your best self
02
Personality
Ptmind's brand identity transforms the letters P and T into upward-reaching branches, embodying the fusion of technological strength and human warmth. Unassuming yet resilient, steadfast without assertion—like roots nourishing blossoms, we humbly uplift the growth of those around us. Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.

Our Vision:
Why we exist
Become the intelligent infrastructure of a sustainable society.
Our Mission:
What we do
Drive innovation through the power of technology and foster more win-win connections.
Our Value:
How we help
Begin with altruism and connect toward mutual success.
1a
Tone
Tone is the way we deliver our message. The priority is to communicate clearly and simply. Instead of focusing too much on sounding casual, we aim to avoid complex sentence structures. Ideally, our tone should feel natural and human—easy enough for a student to understand.
Example:
✅ Use metaphors: seed, nurture, blossom—reinforces warmth.
✅ Maintain kindness: “gently nurturing” softens impact.
✅ Use active, inclusive phrasing: “enables every individual,” “we uphold.”
1b
Voice
Our content exists to describe the product and help users get things done. It should be friendly and concise—offering guidance without overwhelming or confusing the user.
Key principles:
03
Logo
Ptmind's identity is the definitive visual embodiment of our brand ethos. Its graphic element artfully unites the letter P with an inverted T, crystallizing into a delicate floral form. Set against a deep black circular field, this cohesive backdrop intensifies the symbol's expressive power. The wordmark extends this language through maximized rounded corners—radiating approachable warmth while materializing our silent-root philosophy: as steadfast companions nurturing growth, we empower every value leap for clients and employees.
3a
Primary Lockup
3b
Secondary Lockups
3c
Clearspace
a
3a
9a
9a
3a
3a
9a
9a
3d
Correct Usage
Do it on white background
Do it on branding colour background
Do it on dark
Black on white
White on black
3e
Incorrect Usage
Do not change the alignment
Do not change the graphic logo
Do not change any individual colors
Do not add gradients the logo
Do not use the green on white bacground
Do not change the color of graphic logo
3f
Partnerships
04
Color
PTMIND’s color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Ptmind is instantly recognized as the go-to solution for financial corrections and optimization.
After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
4a
Primary Palette
Lime
Hex: #C8F050
CMYK: 25, 0, 100, 0
Black
Hex: #101C1F
CMYK: 90, 70, 60, 60
White
Hex: #FFFFFF
CMYK: 0,0,0,0
4b
Secondary Palette
Forest Green
Hex: #1E4830
Green
Hex: #25AC00
Orange
Hex: #FF903B
Blue
Hex: #579FF8
Yellow
Hex: #F7E08C
Olive Green
Hex: #5A7133
Skin
Hex: #E3BD97
Red
Hex: #902F5C
Fuchsia
Hex: #7A7D9C
Pink
Hex: #DF62C2
4c
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
4d
Color palette
05
Typography
Ptmind’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial stability.

Primary Typeface Sans-Serif (Noto Sans) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for multilingual, data-driven user interfaces.
Secondary Open Sans is a clarity authoritative and approachability sans font that adds a touch of professionalism and credibility. Used for the English version, chart numerals, and reports, it reinforces Ptmind’s expertise and reliability.
These two typeface combination creates a cohesive visual tone —ensuring Ptmind’s brand communication is always clear, professional, and dependable.
Primary Typeface(for content )
Noto Sans
Secondary Typeface (for number or English version)
Open Sans
5b
Sizing
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
like roots nourishing blossoms
Type Sizes > 50pt/px
100% Leading
-2% Tracking
Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 32–50pt/px
110% Leading
-2% Tracking
Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 20–32pt/px
120% Leading
-1% Tracking
Ptmind's brand identity transforms the letters P and T into upward-reaching branches, embodying the fusion of technological strength and human warmth. Unassuming yet resilient, steadfast without assertion—like roots nourishing blossoms, we humbly uplift the growth of those around us. Ptmind willingly serves as the catalyst: never the protagonist, but always the quiet force at your side, journeying with clients and employees through every value leap.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
06
Visual
Ptmind’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect collaboration, professionalism, and friend .
6a
Pictures
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.

Character
Characters should smile naturally and brightly, with expressions that avoid being stiff or exaggerated. Characters should be dressed in a simple, clean style with minimal decorative elements.

Group scenes
In group scenes with multiple characters, the overall atmosphere should be relaxed and friendly.

Environments
Photography should take place in modern, well-lit, and orderly work environments. Emphasis should be placed on clarity, with compositions that avoid visual clutter or excessive dramatizatienvironmentson.
6b
Illustrations
This PTMIND colour palette comes from Ptengine product interface. After extending the colour format, our colour palette matching standard CMYK,RGB and HEX Values for consistency across different media.In some traditional print situtaion the colour should be reproduced in the CMYK format. Equivalent colours can be composed using the RGB and HEX references included when the logo is to used digitally like laptop or mobile.
Light
50%
25%
10%
10%
5%
Dark
50%
25%
15%
5%
5%
G400
Hex: #C8F050
CMYK: 25, 0, 100, 0
B900
Hex: #1C272A
CMYK: 90, 70, 60, 60
Primary Variant1
Hex: #1E4830
CMYK: 100, 60, 50, 50(TBD)
Primary Variant2
Hex: #0EB83A
CMYK: 80, 10, 90, 0(TBD)
Neutral White
Hex: #84CF02
CMYK: 0,0,0,0
Copyright ©2026 PTMIND All rights reserved.
Legal
Privacy